Aurélien F.iOS Development Manager
Je suis actuellement manager des développeurs iOS chez Leboncoin. Si je peux vous aider dans votre recherche, n'hésitez pas !
Novembre 2016 - Aujourd'hui
Managing a team of 8 iOS developers. • Responsible of the technical stability of an iOS app with 1 million daily users • Scrum Master: implemented the team transitioning to Scrum • Active role in the company organizational shift to a matrix structure • Delivery Management • Recruitment of several iOS devs
Novembre 2013 - Octobre 2016 (2 ans, 10 mois, )
Launched 3 iOS apps, all 3 have been featured by Apple among their best apps of the week on the iTunes homepage. • Product Design, UX Design, UI Design. • Wrote the whole code in Swift for the iPhone and iPad apps and their watch extensions. • All 3 apps reached iTunes Top 5 in their categories in different geographies (Western Europe, China, Japan, Australia, India...) User acquisition: Facebook targeted ads, Google AdMob... App Store Optimization
Juin 2011 - Mars 2013 (1 an, 8 mois, )
Construction and development of seasonal collections (all geographies) • Identification and analysis of needs from different geographies and channels of trade • Thorough user research and definition of users typology • Recommendation of the category strategy and market research • Product development with the Design team and the Operations department
Laboratoires Juva Santé
Décembre 2009 - Octobre 2010 (10 mois, )
Brands: Juvamine, Mercurochrome, Marie Rose, Flash, Juvabio, Cellislim, Celliflore Channel of trade: Hypermarkets and supermarkets, grocery stores In charge of 100M€ net sales in 2009, 110 M€ in 2010, increasing by +10% • Comex member • Management of a department of 20: marketing, category management, communication and an internal agency. • Brands strategic plan: - Design of the 3-year plan and presentation to the executive committee and then to the board, budget planning for both net sales projection and marketing spending - Direction of the implementation: media planning, sales promotions, innovation process development, category management • Modernization & re-positioning of the company’s historical brand, Juvamine: New brand platform, new visual identity, new TV copy and development of on-line communication and animation
Laboratoires Juva Santé
Septembre 2006 - Décembre 2009 (3 ans, 2 mois, )
Brands: Mercurochrome, Marie Rose, Intimy, Flash, Juvabio Channel of trade: Hypermarkets and supermarkets, grocery stores In charge of 48 M€ net sales in 2006, 66 M€ in 2009, increasing by +11% per year. Mercurochrome became #1 on its market, 20 points ahead of its main challenger. • Management of a team of 6 • Brands development: budget setting and control of ROI, implementation of communication strategy (media planning), innovation (new products development) and sales promotion (recruitment/loyalty-building). • Optimization of the product portfolio: re-sourcing, definition of trade listing priorities, design of sales force stimulation system. • Adaptation of the portfolio to the European regulation evolutions: medical devices, biocides, cosmetics. • Trade partners’ relationship: presentation of the business reviews, innovation, recommendation of listing & pricing policy. • Process driver of the company’s sales promotion management policy.